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Private Brand Repositioning
for High-Achieving Women
I work privately with women in leadership to align their visual presence with their level - so they are seen, trusted, and paid accordingly.
This is a discreet, application-only offering for women whose image carries professional, financial, and reputational weight.
This Is Not a Headshot Session
This work exists beyond traditional branding photography.
Private Brand Repositioning is a strategic, intentional process designed for women who are already accomplished - and are stepping into rooms where perception matters.
Boardrooms. Media. Leadership roles. Advisory positions.
Spaces where presence communicates credibility before a word is spoken.
Who this is for
This private work is suited for women who:
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Hold executive, leadership, or senior advisory roles
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Are visible - or becoming visible - in high-stakes professional spaces
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Understand that how they are perceived directly impacts opportunity and influence
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Want their visual presence to feel calm, grounded, and authoritative
This offering is not intended for casual updates, volume sessions, or general personal branding.
The Private Repositioning Process
Each engagement is intentionally limited and tailored.
Clients move through a three-phase process designed to create alignment - not just beautiful imagery.
Phase I
Position & Direction
Phase II
Visual Asset Creation
Before any images are created, we establish clarity.
This phase focuses on understanding how you are currently perceived — and how you need to be perceived moving forward.
This includes:
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A private intake and visual presence audit
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Clarification of your role, visibility, and professional context
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Direction around wardrobe, environment, and visual signals of authority
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Identifying subtle visual habits that may unintentionally soften or dilute presence
This phase ensures every visual decision is intentional.
Once direction is established, we create visual assets that feel aligned, credible, and composed.
The experience is calm, fully guided, and never performative.
This phase includes:
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A fully directed editorial-style portrait session
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Environmental imagery that reflects your role and stature
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Creation of a signature portrait designed to anchor your professional presence
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Thoughtful, restrained direction throughout — no forced posing or expressions
Every client leaves with at least one image that becomes the foundation of their public identity.
Phase III
Deployment & Use
Images only hold power when they are used correctly.
This final phase ensures your visuals are placed with intention — not scattered or diluted.
This phase includes:
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Guidance on where and how your images should be used
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LinkedIn profile and banner image strategy
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Website hero image recommendations
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Media- and speaking-ready image delivery
Clients leave knowing exactly how to deploy their images with confidence.
Investment & Availability
Private Brand Repositioning is offered on a limited basis each year.
Investment begins at $15,000.
This is an application-only offering.
I work with a small number of private clients at a time to ensure discretion, focus, and depth.
About Caitlin Blair
Caitlin Blair is a photographer and visual strategist working with women at the highest levels of business and leadership.
Her work focuses on perception, presence, and visual authority - helping clients align how they are seen with the rooms they are entering.
She takes on a limited number of private repositioning clients each year.
Begin A Private Inquiry
This work is not marketed publicly.
If this offering feels aligned, you may submit a private inquiry below.
All inquiries are reviewed personally.